Construction and Sales Companies Leverage AI Digital Tools to Identify Offline Potential Customers, Effectively Reducing Time Costs and Increasing Closing Rates!
How to digitize offline customers? How to recognize if a customer is a repeat visitor at the first time? Do you know that constantly repeating the same explanation to the same customer is not only a waste of time but also an ineffective service for the customer?
I. Pain Points Analysis of Real Estate Sales Industry
A sales company is a company that specializes in selling goods or services for other businesses or individuals. In the case of real estate sales, the construction company invests a fixed operating budget and entrusts the sales company with marketing and sales. The faster the sales company completes the sales, the more costs can be saved, meaning the profit earned will be more substantial. From this, we can conclude that "time" is the biggest cost for sales companies.
How to shorten the sales time is a major challenge for sales companies. In the past, when customers consulted, sales representatives used manual paper-based methods to record customer needs and required an additional space to file paper documents. When customers revisit, in addition to testing the sales representatives' memory, they also need to quickly find the corresponding information from a pile of paper documents. Moreover, most of the time, the same sales representative may not be available, often leading to repetitive questions and answers, wasting each other's time and testing the customer's patience.
II. Why Identifying Potential Customers is Crucial
Potential customers are individuals or organizations who may become buyers of a company's products or services but have not yet completed the purchase process.
Identifying potential customers is crucial for businesses because potential customers represent future growth opportunities. Attracting and converting these customers will lead to stable revenue growth. In addition, the conversion cost of potential customers is typically lower than the cost of acquiring new customers because they are already familiar with or trust the brand to some extent.
According to statistics from sales companies, customers who visit a second time within fifteen days have a 10 times higher closing rate than those who visit after sixteen days! How to capture these "potential customers" is a challenge that all physical sales industries need to face. What human brain memory cannot perfectly achieve needs to be assisted by AI artificial intelligence technology. The next section will introduce how to use technology to completely solve this problem.
III. AI Digital Tools Drive Exponential Growth in Sales
The New Customer Accelerator developed by GoFace, combining GoFace's core technology "Facial Recognition" with the characteristics of "Cloud Computing", is an AI digital software that allows businesses to quickly identify identities, sales representatives to immediately grasp customer information, and multiply the efficiency of the company's subsequent marketing efforts.
Ultra Taiwan is a two-day event, with tickets divided into single-day tickets and two-day tickets. Two-day tickets are limited to the same person for both days, so identity verification is a key condition for the organizer's entry. Therefore, GoFace was partnered with to capture photo images when entering the event on the first day. GoFace processed the images in real-time, and on the second day, the audience could scan their faces to verify their identities and complete the fast-track entry.
Using machines to replace human brains to help remember offline customer faces, and providing backend editing to record customer needs and various information. When customers revisit, they only need to scan their faces to immediately jump
In addition, built-in classification tags are provided for businesses to edit and use, classifying and organizing customers according to their needs, characteristics, and other information, making it easier for businesses to subsequently target advertising and other segmented marketing more efficiently, thereby reducing the huge costs generated by blind marketing.
IV. Real Case Sharing
As explained in the first section, time is the biggest cost for real estate sales. A certain construction company adopted GoFace's "New Customer Accelerator" for its project, screening customers at the front line to reduce sales representatives wasting time serving ineffective customers.
Based on the general closing rate of 10% for sales representatives, originally serving 10 people would result in approximately 1 closing. After actual use, it was found that using the New Customer Accelerator increased the closing rate to approximately 1 closing for every 7 people served, translating to an approximate 25% increase in closing rate. Based on this calculation of sales time, a project that originally required a 6-month sales period now only needs 3 to 4 months to complete sales.
When the sales time is shortened, it will help to significantly reduce costs, such as showroom rental costs, personnel reception costs, advertising and marketing costs, etc. Spending less money means earning more profit. This time, using the New Customer Accelerator helped this project save nearly 5 million in operating costs!
Through GoFace's New Customer Accelerator, you can easily screen valuable customers. In addition to increasing closing rates and effectively shortening project launch time, the continuous accumulation of customer data can also be used for marketing promotion and advertising placement in subsequent new projects, creating a compound effect on project performance!